Choosing an EHR software is one of the most important decisions you’ll make for your eye care practice. To ensure your EHR will serve you well for years to come, pay close attention to these critical elements: Industry – New rules and regulations in the eye care industry are par for the course and nothing suggests that a status quo …
Imagine this: you call Virgin Airlines corporate headquarters to complain about the usability of their website, and the person who calls you back is none other than founder Richard Branson himself. Not only is Branson genuinely interested in the problem, but he comes to your house to see what’s wrong. It sounds preposterous, yet a few visionary CEOs of colossal …
At some point in our lives, we all have to make a decision to end something – whether it’s good or bad. In his book, Necessary Endings: The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward, Henry Cloud says, “Getting to the next level always requires ending something, leaving it behind, …
Cause marketing, which is when a for-profit business and a non-profit organization align for mutual benefit, not only aids the cause you support, but also adds value to your business. Research has found three key consequences of cause marketing: Take a look at these 4 successful examples of cause marketing to inspire a strategy for your practice: 1. Trunk Full …
We’ve all been there…a patient asks you to sponsor the upcoming 5K and put your logo on the event t-shirt or place an ad in the yearbook or the homecoming program. Why do we say yes when we really want to say no? What if we could say yes with a strategy that serves both the community and the practice? …
Every person with an optical prescription should have more than one pair of eyewear, whether it’s a pair of sunglasses, readers, or a backup pair of glasses. It’s easy for eye care providers to identify the need for at least two pairs of glasses; in many cases, there is a need for three to four pairs. Leveraging multiple pair sales …
The eye care industry is currently focused on retail and the optical as the primary drivers of growth. Key players in the market leverage their manufacturing, and supply chain prowess in a race to the bottom. As more and more industry players commoditize glasses, retail becomes a more difficult space for IOD’s to operate. Growth in the eye care industry …
The mindset of many colleagues who are optometrists first and then business owners, is that adding locations only adds problems and doubles expenses. Conversely, I’ve found that a second location allows the business owner to consolidate job responsibilities and increase workflow efficiencies without doubling the costs. In fact, multiple locations working together as a unit gives a synergistic effect. The …
One thing I’ve learned as a parent is that you can’t ignore the needs of a growing child. From purchasing bigger shoes and clothing to fit their growing bodies to stocking the fridge and pantry with more food to sustain their ever increasing appetites, meeting the needs of growing kids is essential. A growing child is similar to a growing …
Midwest Vision Care of Columbia, LLC These days the to-do list is never ending. To spend any quality time doing enjoyable things, it is important to be as efficient as possible. Using technology in your practice is one way to shave off time throughout the day. I use a variety of technologies to do this, but here are a few …
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